/prəˈvɑːkətɪv/

pro·voca·tive

BrE /prəˈvɒkətɪv/

NAmE /prəˈvɑːkətɪv/

intended to make people angry or upset; intended to make people argue about sth

a provocative remark

He doesn’t really mean that—he’s just being deliberately provocative.

intended to make sb sexually excited

a provocative smile

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pro·voca·tive·ly

BrE /prəˈvɒkətɪvli/

NAmE /prəˈvɑːkətɪvli/