/ˈretərɪk/
rhet·oric
BrE /ˈretərɪk/
NAmE /ˈretərɪk/
[U]
(formal, often disapproving)
speech or writing that is intended to influence people, but that is not completely honest or sincere
the rhetoric of political slogans
empty rhetoric
(formal)
the skill of using language in speech or writing in a special way that influences or entertains people
SYN eloquence, oratory