/nɪtʃ, niːʃ/
the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people商机 — usually singular通常用单数(常被翻译成小众)
They’re still trying to find their niche in the market/industry.
他们依旧在这个市场/行业寻找商机。
This product fills a niche in the market. = This product fills a market niche. [=provides something that certain kinds of people want to buy]
这个产品契合了市场商机。
— often used before another noun常用于另一名词前
Teenage girls are our niche market. [=are the people we can sell our products to]
十几岁的少女群体是我们的目标市场。
niche products/publications [=products/publications that appeal to a particular kind or group of people]
针对特定人群的产品/出版物
a comfortable or suitable role, job, way of life, etc. 舒适或称心的工作（或生活等）
He eventually found his niche in sports journalism.
最后他在体育新闻界找到了理想的工作。